Watch – Preparing for Christmas in summer

There’s a saying that Christmas comes earlier every year. That might be true for some, but if you’re a small business owner who depends on bumper festive sales, you’re probably planning for it all year round.

Thousands of small businesses across the UK depend on their peak season to get them through the year. Christmas has a major impact on retail businesses and their suppliers, while others focus on summer holidays, Valentine’s Day or the new school year.

To find out about the huge impact seasonality has on small businesses, we spoke to Luke Pearce, founder of Radical Tea Towel. Check out our video below to see the challenges Luke faces to get the most from his busy season each year.